Social Media Strategy, Policy and Tools – CCC Forum

ccc-social-media-forum

Today I attended the WA Corruptional and Crime Commission’s Practicioner forum on social media: Social Media Strategy, Policy and Tools. I work in an Online Marketing Team for a large public education organisation and have a specific marketing focus, so it was nice to hear from other large public organisations who are grappling with the … Continue reading

Unpacking the following: The divide between Aspirational and Purchase Oriented consumers of luxury brands

unpacking-the-following-Feature

Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the second of the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today … Continue reading

Don’t mess with the classics: a different purchase ecosystem for luxury brands?

dont-mess-with-the-classics-Feature

Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the more “abstract” queries from my first response to the  Altagamma and McKinsey & Co study. Today I am looking at … Continue reading

Fashion online: Some things change, some stay the same

Fashion online: things change, things stay the same

This post picks up the thread I started when I posted on what I considered Crimes Against Flashion. In that post, I looked at the websites of Chanel (no change), Balenciaga (change!), Lanvin (minor change) and John Galliano (change!). Although I didn’t cover their site in my original post, what reminded me to revisit this … Continue reading

Etsy: infographic

etsy-infographic-Feature

I’ve gone through available compete data and etsy weather reports to summarise some of the key points you need to know about etsy. I have also collated stats on competitors identified by etsybitch so you can get a feel for the landscape for these types of ecommerce options. There are anomalies – there is no … Continue reading

Fashion: Get to my point

Fashion: Get to my point

I am beginning to think that websites of emerging fashion designers sites suffer from a confluence of 3 delusions/fallacies: That their website is their atelier and the front door and entrance to that virtual atelier is at a different location to where everyone else thinks it is That people are going to visit their website … Continue reading

Staking your claim(s)

Staking your claims

I am very torn about this post. One the one hand, even if from the outside an online presence (in any format) seems like the shiniest and most beautiful jewellery box you have ever see, I want you to understand that anything can be a pandora’s box of timesuck and effort and there are elements … Continue reading

Worried about being behind the 8-ball? You are in good company

Behind the 8ball? Don't worry you're not alone

On the plus side, if you are worrying about losing out on staking your claim to your perfect online brand territory/territories, you are in some good company. It isn’t always the little people (SMB’s) who are behind the 8-ball. Consider the cases of John Galliano, Balenciaga and a couple of their closest friends/competitors… It can … Continue reading

Basics: There is more than one way to peel an orange

There's more than one way to peel an orange

© Nicole Paton | Dreamstime Stock Photos As a wet behind the ears creative SMB and online babe in the woods, I would suggest there is one more thing you probably need to have internalised before you start on the path of your great big online adventure. In addition to: understanding the importance in knowing … Continue reading

Basics: This is not a website

notawebsite-feat

One of the worst phrases you can ever utter as a SMB who doesn’t have an online presence, but who wants one is: I need a website… Unless you have undertaken some analysis of your: core business activities core customer requirements from you, your  base requirements for an online presence, and your planned future actions … Continue reading

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