Artists Online: Miik Green as a Case Study [Presentation]
aka What happens when an Artist/Researcher and Social/Digital Marketing Analyst start talking about artists’ digital & social media presences? Presentation for Art Talks – Studio Night, Thursday 3 September, held at Miik Green’s Studio in Perth, Western Australia. Provides an overview of Miik’s online presences, specifically his social media presences and discuss the delineations between … Continue reading
Don’t put all your eggs in one basket: Researchers on Twitter
I wanted to give some perspective to the amounts of profiles retrieved in my post on finding researchers by searching the bio on their Twitter Profile. If you run a similar search on LinkedIn, where you’re searching the profiles of LinkedIn members’, there are significant differences in the counts of profiles received (see table of … Continue reading
Finding Researchers on Twitter: Searching By Tweet (Content)
I’ve covered finding researchers by their Twitter Profile, Finding Researchers on Twitter: By Profile, so it’s time to look at finding tweets (and therefore people tweeting) by the content they share (tweet) and how to set up alerts for tweets. With the character limit on Twitter Bios, it’s likely that you will also find profiles to … Continue reading
Finding Researchers on Twitter: Searching By Profile (Bio)
I’ll be giving a presentation on Twitter (and researchers on social media in general) to a bunch of computer security researchers, this week. One of the things I’ll be discussing is how to find people (profiles) on Twitter. And not just any people, people who are either: Tweeting about areas you’re researching Researching in areas … Continue reading
Social Media, Research Ethics and Your Research [Presentation]
Presentation title: Social media, research ethics and your research Presentation summary: Social media platforms (like Facebook, LinkedIn and Twitter) represent incredible potential for researchers to conduct research and recruit survey participants. However the old rules still apply, along with some new rules too. This presentation looks at current and emerging issues in conducting research on … Continue reading
Tip: When writing tweets
I’m on a bit of a roll with the tips, so it’s time for one about Twitter. Unlike LinkedIn and Facebook, there are no additional fields added when you share a link on twitter. There is just you and 117 characters… Wait, did I write 117 characters, not 140 characters? Why yes.I.did… In post, I … Continue reading
How to tell if you’re doing well: Twitter
The thing with social media is that anyone can reserve real-estate for their brand or business on social platforms, but it actually takes workload and strategy to do effectively and to do well. When you pour a significant amount of time into properly resourcing channels, you do need to know that your efforts are provided … Continue reading
Don’t mess with the classics: a different purchase ecosystem for luxury brands?
Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today I am looking at … Continue reading
Staking your claim(s)
I am very torn about this post. One the one hand, even if from the outside an online presence (in any format) seems like the shiniest and most beautiful jewellery box you have ever see, I want you to understand that anything can be a pandora’s box of timesuck and effort and there are elements … Continue reading
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