Fashion online: Some things change, some stay the same
This post picks up the thread I started when I posted on what I considered Crimes Against Flashion. In that post, I looked at the websites of Chanel (no change), Balenciaga (change!), Lanvin (minor change) and John Galliano (change!). Although I didn’t cover their site in my original post, what reminded me to revisit this … Continue reading
Fashion: Get to my point
I am beginning to think that websites of emerging fashion designers sites suffer from a confluence of 3 delusions/fallacies: That their website is their atelier and the front door and entrance to that virtual atelier is at a different location to where everyone else thinks it is That people are going to visit their website … Continue reading
Worried about being behind the 8-ball? You are in good company
On the plus side, if you are worrying about losing out on staking your claim to your perfect online brand territory/territories, you are in some good company. It isn’t always the little people (SMB’s) who are behind the 8-ball. Consider the cases of John Galliano, Balenciaga and a couple of their closest friends/competitors… It can … Continue reading
Crimes against flashion
Today I am going to start talking about a subject dear to my heart and my credit card, fashion. It is such a unique set of industries that intertwine in a symbotic relationship – some purely creative, so overwhelmingly commercial. And the online presence of the many areas of businesses which make up that spectrum … Continue reading