Getting found using social media to build your research profile [Presentation]
Presentation title: Getting found using social media to build your research profile Presentation summary: Have you thought about your online profile? There are so many options that will help you to get found and network with others (e.g. LinkedIn, Academia.edu, ResearchGate and more). But where do you start? Do you know what option(s) will be … Continue reading
Social Media, Research Ethics and Your Research [Presentation]
Presentation title: Social media, research ethics and your research Presentation summary: Social media platforms (like Facebook, LinkedIn and Twitter) represent incredible potential for researchers to conduct research and recruit survey participants. However the old rules still apply, along with some new rules too. This presentation looks at current and emerging issues in conducting research on … Continue reading
Tip: When Using URLs in YouTube Descriptions…
It’s a simple little thing: always remember: when using a URL (e.g. http://www.ellipticalpointofview.com), make sure you put the http:// in front of it. Adding the http:// means the URL will be an actual link, instead of a dead piece of text e.g.: Top URL = dead text. Bottom URL = what we want to see. … Continue reading
Social Media Strategy, Policy and Tools – CCC Forum
Today I attended the WA Corruptional and Crime Commission’s Practicioner forum on social media: Social Media Strategy, Policy and Tools. I work in an Online Marketing Team for a large public education organisation and have a specific marketing focus, so it was nice to hear from other large public organisations who are grappling with the … Continue reading
Tips on studying for the Google Adwords Advertising Fundamentals Exam
I just sat my first Google Adwords Certification Exam (Advertising Fundamentals), so thought I would share my study method. I scored 97%, pretty pleased with that! You need 85% to pass this exam so it is quite demanding. Preparation: Google Resources: Updated 23/02/2013: Extensive review of the Google Learning Centre study notes and questions (I … Continue reading
How to tell if you’re doing well: Twitter
The thing with social media is that anyone can reserve real-estate for their brand or business on social platforms, but it actually takes workload and strategy to do effectively and to do well. When you pour a significant amount of time into properly resourcing channels, you do need to know that your efforts are provided … Continue reading
Unpacking the following: The divide between Aspirational and Purchase Oriented consumers of luxury brands
Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the second of the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today … Continue reading
Changes to Australian Privacy Laws in the post, how they affect social and online marketing
I had the privilege of attending ADMA’s WA Marketing Conference last week where their CEO Jodie Sangster discussed proposed changes to Australia’s Privacy Laws that are in train and how they will affect any business: using their own website, data lists or third party sites (e.g. social sites like Facebook and LinkedIn) to collect data … Continue reading
Don’t mess with the classics: a different purchase ecosystem for luxury brands?
Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today I am looking at … Continue reading
Fashion: Online is the New Black
The Financial Times summarised an Altagamma and McKinsey study on the digital luxury experience in their article Internet channel: Digital use may have boosted sales by surprising amounts. The Altagamma and McKinsey study was a comprehensive scan looking at over 300 luxury brands, including those in the stables of LVMH, PPR and Richemont; as well … Continue reading
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