Unpacking the following: The divide between Aspirational and Purchase Oriented consumers of luxury brands

Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the second of the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today … Continue reading

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Don’t mess with the classics: a different purchase ecosystem for luxury brands?

Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the more “abstract” queries from my first response to the  Altagamma and McKinsey & Co study. Today I am looking at … Continue reading

Fashion: Online is the New Black

The Financial Times summarised an Altagamma and McKinsey study on the digital luxury experience in their article Internet channel: Digital use may have boosted sales by surprising amounts. The Altagamma and McKinsey study was a comprehensive scan looking at over 300 luxury brands, including those in the stables of LVMH, PPR and Richemont; as well … Continue reading

Fashion online: Some things change, some stay the same

Fashion online: things change, things stay the same

This post picks up the thread I started when I posted on what I considered Crimes Against Flashion. In that post, I looked at the websites of Chanel (no change), Balenciaga (change!), Lanvin (minor change) and John Galliano (change!). Although I didn’t cover their site in my original post, what reminded me to revisit this … Continue reading

Facebook Pages: How to benchmark if you are doing well, what to measure and why

Facebook pages: How to benchmark if you are doing well, what to measure and why

Benchmarking what you do on your Facebook channel will give you a general measure of success for what you are doing and identify any opportunities for improvement. It is a good way to to identify activities you can use to progress towards building an engaged Likebase (Likebase being the total amount of people who Like … Continue reading

Fashion: Get to my point

Fashion: Get to my point

I am beginning to think that websites of emerging fashion designers sites suffer from a confluence of 3 delusions/fallacies: That their website is their atelier and the front door and entrance to that virtual atelier is at a different location to where everyone else thinks it is That people are going to visit their website … Continue reading

Worried about being behind the 8-ball? You are in good company

Behind the 8ball? Don't worry you're not alone

On the plus side, if you are worrying about losing out on staking your claim to your perfect online brand territory/territories, you are in some good company. It isn’t always the little people (SMB’s) who are behind the 8-ball. Consider the cases of John Galliano, Balenciaga and a couple of their closest friends/competitors… It can … Continue reading

Lookbook: Mea culpa Ralph Lauren, mea culpa

Mea culpa Ralph Lauren, mea culpa

I dug out my 2008 collection of Harper’s Bazaar (Australia) to locate a picture of that amazing Calvin Klein belt I was talking about in Crimes against Flashion. It might seem hardcore, but the memory of it makes me want it to this day and I have never seen another leopard belt I have liked … Continue reading

Crimes against flashion

Silhouette of model on runnway with loading... written on her

Today I am going to start talking about a subject dear to my heart and my credit card, fashion. It is such a unique set of industries that intertwine in a symbotic relationship – some purely creative, so overwhelmingly commercial. And the online presence of the many areas of businesses which make up that spectrum … Continue reading