Facebook Pages: How to benchmark if you are doing well, what to measure and why
Benchmarking what you do on your Facebook channel will give you a general measure of success for what you are doing and identify any opportunities for improvement. It is a good way to to identify activities you can use to progress towards building an engaged Likebase (Likebase being the total amount of people who Like … Continue reading
Fashion: Get to my point
I am beginning to think that websites of emerging fashion designers sites suffer from a confluence of 3 delusions/fallacies: That their website is their atelier and the front door and entrance to that virtual atelier is at a different location to where everyone else thinks it is That people are going to visit their website … Continue reading
Worried about being behind the 8-ball? You are in good company
On the plus side, if you are worrying about losing out on staking your claim to your perfect online brand territory/territories, you are in some good company. It isn’t always the little people (SMB’s) who are behind the 8-ball. Consider the cases of John Galliano, Balenciaga and a couple of their closest friends/competitors… It can … Continue reading
Lookbook: Mea culpa Ralph Lauren, mea culpa
I dug out my 2008 collection of Harper’s Bazaar (Australia) to locate a picture of that amazing Calvin Klein belt I was talking about in Crimes against Flashion. It might seem hardcore, but the memory of it makes me want it to this day and I have never seen another leopard belt I have liked … Continue reading
Crimes against flashion
Today I am going to start talking about a subject dear to my heart and my credit card, fashion. It is such a unique set of industries that intertwine in a symbotic relationship – some purely creative, so overwhelmingly commercial. And the online presence of the many areas of businesses which make up that spectrum … Continue reading
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