Facebook Global Pages: One ring to bring them all?

This is the second in a series of posts about Facebook’s Global Pages for Brands: Post #1 Facebook Global Pages: One ring to rule them all: gives an overview of the features global brand pages offer both businesses and users, as well as the benefit to some global brands in terms of diversifying risk/impeding access to … Continue reading

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Facebook Global Pages: One ring to rule them all

This is the first in a series of posts about Facebook’s Global Pages for Brands features. Post #2 Facebook Global Pages: One ring to bring them all: looks at key influencers in the decision to pursue  (or not pursue) the umbrella approach offered by Facebook’s global pages feature (if you are eligible). It also looks at alternative … Continue reading

How to tell if you’re doing well: Twitter

The thing with social media is that anyone can reserve real-estate for their brand or business on social platforms, but it actually takes workload and strategy to do effectively and to do well. When you pour a significant amount of time into properly resourcing channels, you do need to know that your efforts are provided … Continue reading