Facebook Global Pages: One ring to bring them all?
This is the second in a series of posts about Facebook’s Global Pages for Brands: Post #1 Facebook Global Pages: One ring to rule them all: gives an overview of the features global brand pages offer both businesses and users, as well as the benefit to some global brands in terms of diversifying risk/impeding access to … Continue reading
Facebook Global Pages: One ring to rule them all
This is the first in a series of posts about Facebook’s Global Pages for Brands features. Post #2 Facebook Global Pages: One ring to bring them all: looks at key influencers in the decision to pursue (or not pursue) the umbrella approach offered by Facebook’s global pages feature (if you are eligible). It also looks at alternative … Continue reading
Social Media Strategy, Policy and Tools – CCC Forum
Today I attended the WA Corruptional and Crime Commission’s Practicioner forum on social media: Social Media Strategy, Policy and Tools. I work in an Online Marketing Team for a large public education organisation and have a specific marketing focus, so it was nice to hear from other large public organisations who are grappling with the … Continue reading
Unpacking the following: The divide between Aspirational and Purchase Oriented consumers of luxury brands
Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the second of the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today … Continue reading
Don’t mess with the classics: a different purchase ecosystem for luxury brands?
Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today I am looking at … Continue reading
Fashion: Online is the New Black
The Financial Times summarised an Altagamma and McKinsey study on the digital luxury experience in their article Internet channel: Digital use may have boosted sales by surprising amounts. The Altagamma and McKinsey study was a comprehensive scan looking at over 300 luxury brands, including those in the stables of LVMH, PPR and Richemont; as well … Continue reading
Fashion online: Some things change, some stay the same
This post picks up the thread I started when I posted on what I considered Crimes Against Flashion. In that post, I looked at the websites of Chanel (no change), Balenciaga (change!), Lanvin (minor change) and John Galliano (change!). Although I didn’t cover their site in my original post, what reminded me to revisit this … Continue reading
Facebook Pages: How to benchmark if you are doing well, what to measure and why
Benchmarking what you do on your Facebook channel will give you a general measure of success for what you are doing and identify any opportunities for improvement. It is a good way to to identify activities you can use to progress towards building an engaged Likebase (Likebase being the total amount of people who Like … Continue reading
Fashion: Get to my point
I am beginning to think that websites of emerging fashion designers sites suffer from a confluence of 3 delusions/fallacies: That their website is their atelier and the front door and entrance to that virtual atelier is at a different location to where everyone else thinks it is That people are going to visit their website … Continue reading
Staking your claim(s)
I am very torn about this post. One the one hand, even if from the outside an online presence (in any format) seems like the shiniest and most beautiful jewellery box you have ever see, I want you to understand that anything can be a pandora’s box of timesuck and effort and there are elements … Continue reading
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