Unpacking the following: The divide between Aspirational and Purchase Oriented consumers of luxury brands

Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the second of the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today … Continue reading

Respect: Geoff Marslett

Before 8am today, I had no idea who Geoff Marslett was. The only reason I know know who he is, is I was trying to find quotes from a movie I saw at the Revelation Film Festival program launch on Wednesday. The film is called Mars, its director is Geoff Marslett. The film is awesome … Continue reading