Don’t put all your eggs in one basket: Researchers on Twitter

I wanted to give some perspective to the amounts of profiles retrieved in my post on finding researchers by searching the bio on their Twitter Profile. If you run a similar search on LinkedIn, where you’re searching the profiles of LinkedIn members’, there are significant differences in the counts of profiles received (see table of … Continue reading

Social Media, Research Ethics and Your Research [Presentation]

ellipticalpointofview RSS Home Social Media, Research Ethics and Your Research – Presentation

Presentation title: Social media, research ethics and your research Presentation summary: Social media platforms (like Facebook, LinkedIn and Twitter) represent incredible potential for researchers to conduct research and recruit survey participants. However the old rules still apply, along with some new rules too. This presentation looks at current and emerging issues in conducting research on … Continue reading

Tip: When writing tweets

Tip: When writing tweets

I’m on a bit of a roll with the tips, so it’s time for one about Twitter. Unlike LinkedIn and Facebook, there are no additional fields added when you share a link on twitter. There is just you and 117 characters… Wait, did I write 117 characters, not 140 characters? Why yes.I.did… In post, I … Continue reading

How to tell if you’re doing well: Twitter

The thing with social media is that anyone can reserve real-estate for their brand or business on social platforms, but it actually takes workload and strategy to do effectively and to do well. When you pour a significant amount of time into properly resourcing channels, you do need to know that your efforts are provided … Continue reading

Unpacking the following: The divide between Aspirational and Purchase Oriented consumers of luxury brands

Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the second of the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today … Continue reading

Fashion: Online is the New Black

The Financial Times summarised an Altagamma and McKinsey study on the digital luxury experience in their article Internet channel: Digital use may have boosted sales by surprising amounts. The Altagamma and McKinsey study was a comprehensive scan looking at over 300 luxury brands, including those in the stables of LVMH, PPR and Richemont; as well … Continue reading

Staking your claim(s)

Staking your claims

I am very torn about this post. One the one hand, even if from the outside an online presence (in any format) seems like the shiniest and most beautiful jewellery box you have ever see, I want you to understand that anything can be a pandora’s box of timesuck and effort and there are elements … Continue reading

Basics: Know thyself and know thine targets

No business has ever: discovered themselves (as in the finding themselves sense, not the ‘gosh darn someone has already bought the domain (aka web address / URL)  or staked a claim to the online real-estate I was hoping for’ or the ‘oh wow, someone has written something good/bad about me’ senses), or identified their core … Continue reading