Quick Overview: What industries are on LinkedIn? [April 2014]

Posted by natacha suttor on April 30, 2014 · 1 Comment

This is an update of the Quick Overview: What industries are on LinkedIn? post I did in August 2013, looking at how many profiles are retrieved for each of the 147 industries on LinkedIn.

There are now 250,000,000 members on LinkedIn (LinkedIn About Us (Accessed 28 April 2014)), in Australia there are now over 5 million LinkedIn members (LinkedIn Blog, LinkedIn is 50 million strong in Asia, and counting! (Accessed 28 April 2014)).

Number LinkedIn Profiles Retrieved By Industry

Industry	Anywhere	Australia	Western Australia
Accounting	4,881,772	129,573	842
Airlines/Aviation	1,342,395	29,731	258
Alternative Dispute Resolution	119,445	3,210	35
Alternative Medicine	422,645	9,102	132
Animation	452,167	5,577	41
Apparel & Fashion	1,393,785	22,261	139
Architecture & Planning	1,831,743	37,708	238
Arts and Crafts	1,586,015	36,358	681
Automotive	3,559,522	53,822	641
Aviation & Aerospace	966,959	11,574	103
Banking	4,176,798	71,266	480
Biotechnology	904,676	10,103	41
Broadcast Media	991,578	18,848	139
Building Materials	1,008,180	30,527	360
Business Supplies and Equipment	829,059	11,267	146
Capital Markets	301,052	3,787	21
Chemicals	1,494,276	15,694	263
Civic & Social Organization	663,549	7,355	119
Civil Engineering	1,951,406	47,683	619
Commercial Real Estate	352,595	6,486	35
Computer & Network Security	664,112	7,381	24
Computer Games	341,109	5,474	27
Computer Hardware	923,738	7,959	44
Computer Networking	1,006,407	11,390	54
Computer Software	4,762,359	54,273	118
Construction	6,313,289	182,447	3,787
Consumer Electronics	647,977	7,370	35
Consumer Goods	1,697,758	27,753	171
Consumer Services	1,782,347	29,603	360
Cosmetics	868,231	12,336	126
Dairy	165,675	4,530	64
Defense & Space	795,162	16,843	68
Design	2,170,041	49,838	283
Education Management	5,904,611	143,301	2,497
E-Learning	507,545	10,172	103
Electrical/Electronic Manufacturing	2,537,855	39,889	402
Entertainment	1,635,894	35,829	215
Environmental Services	1,251,689	40,658	826
Events Services	815,301	21,975	146
Executive Office	511,275	8,553	94
Facilities Services	1,420,130	17,843	239
Farming	1,081,947	25,448	1,666
Financial Services	5,073,468	145,532	478
Fine Art	736,670	8,627	87
Fishery	129,723	2,733	136
Food & Beverages	2,640,419	40,486	412
Food Production	1,336,406	26,075	373
Fund-Raising	167,539	3,232	16
Furniture	608,788	7,763	74
Gambling & Casinos	224,041	6,652	21
Glass, Ceramics & Concrete	159,795	2,595	31
Government Administration	4,047,510	94,603	1,528
Government Relations	526,773	13,256	198
Graphic Design	1,046,230	18,147	111
Health, Wellness and Fitness	3,618,463	117,459	1,446
Higher Education	3,956,510	81,018	436
Hospital & Health Care	6,667,596	134,288	1,716
Hospitality	2,457,653	91,737	1,655
Human Resources	2,413,691	56,501	595
Import and Export	822,900	11,635	48
Individual & Family Services	945,403	18,776	280
Industrial Automation	736,421	7,204	52
Information Services	617,608	12,716	84
Information Technology and Services	9,872,398	249,398	632
Insurance	2,938,398	37,221	153
International Affairs	432,113	4,443	15
International Trade and Development	655,772	7,434	52
Internet	1,838,414	25,557	138
Investment Banking	432,906	6,467	5
Investment Management	621,370	13,796	74
Judiciary	399,175	1,400	17
Law Enforcement	643,456	9,126	169
Law Practice	2,269,526	47,606	117
Legal Services	1,391,664	27,567	154
Legislative Office	73,415	679	6
Leisure, Travel & Tourism	1,219,428	28,575	421
Libraries	297,794	4,649	49
Logistics and Supply Chain	1,553,426	29,828	371
Luxury Goods & Jewelry	321,561	3,860	48
Machinery	1,105,939	15,221	361
Management Consulting	2,269,196	54,461	306
Maritime	535,124	12,655	516
Marketing and Advertising	4,369,076	97,112	405
Market Research	378,315	6,656	9
Mechanical or Industrial Engineering	2,626,781	45,552	605
Media Production	941,503	23,566	182
Medical Devices	1,156,213	13,795	25
Medical Practice	2,632,939	38,956	463
Mental Health Care	1,046,919	17,639	228
Military	932,734	4,536	22
Mining & Metals	1,213,808	118,615	9,136
Motion Pictures and Film	445,747	7,712	25
Museums and Institutions	207,149	3,698	36
Music	1,460,619	27,254	221
Nanotechnology	113,393	1,392	13
Newspapers	434,969	6,846	85
Nonprofit Organization Management	1,886,036	43,893	583
Oil & Energy	3,470,292	74,711	2,199
Online Media	449,853	11,036	35
Outsourcing/Offshoring	515,888	4,364	59
Package/Freight Delivery	196,993	1,909	25
Packaging and Containers	374,187	6,412	10
Paper & Forest Products	287,982	2,845	61
Performing Arts	465,035	9,758	60
Pharmaceuticals	2,222,909	25,557	127
Philanthropy	186,366	3,084	36
Photography	884,126	20,439	270
Plastics	403,182	4,170	28
Political Organization	178,936	2,604	50
Primary/Secondary Education	2,454,468	29,138	421
Printing	750,443	15,374	67
Professional Training & Coaching	1,088,375	24,512	266
Program Development	390,997	4,261	53
Public Policy	308,534	7,385	44
Public Relations and Communications	1,125,727	24,122	146
Public Safety	424,821	8,812	179
Publishing	748,112	13,964	65
Railroad Manufacture	86,978	2,396	52
Ranching	180,251	1,337	52
Real Estate	3,666,374	73,693	891
Recreational Facilities and Services	265,646	5,090	99
Religious Institutions	738,871	12,773	193
Renewables & Environment	669,394	10,672	156
Research	2,258,810	39,633	198
Restaurants	1,150,942	9,244	110
Retail	4,712,771	118,771	1,531
Security & Investigations	870,939	16,772	218
Semiconductors	492,667	977	6
Shipbuilding	175,670	1,526	14
Sporting Goods	276,545	4,167	31
Sports	1,246,838	30,773	246
Staffing and Recruitment	874,653	22,405	168
Supermarkets	287,267	3,053	59
Telecommunications	4,063,793	70,525	283
Textiles	768,716	9,857	107
Think Tanks	198,340	5,033	61
Tobacco	107,393	1,444	11
Translation and Localization	407,290	3,544	45
Transportation/Trucking/Railroad	1,981,052	49,417	901
Utilities	1,346,391	31,966	524
Venture Capital & Private Equity	180,843	2,302	7
Veterinary	370,241	7,454	149
Warehousing	399,737	6,373	39
Wholesale	1,162,844	25,093	166
Wine and Spirits	338,002	11,777	470
Wireless	245,307	1,659	14
Writing and Editing	993,909	23,218	210
Total Based on Search:	202,130,652	4,158,398	53,313
Published Total	250,000,000	5,000,000	NA

Reminder

Although we know there should be ~250,000,000 members on LinkedIn and over 5 million in Australia getting to a search result where you see that all data is…difficult. I discussed this in the Quick Overview: What industries are on LinkedIn? post I did in August 2013

LinkedIn restricts the functionality available in the Advanced Search option:

the default appears to only search 1st degree connections, 2nd degree connections, group members that are located in/near your location
you can select “3rd degree connections + everyone else” provided you filter by another search option, e.g. location or industry

LinkedIn Profiles Retrieved As a Percentage of Results For That Location (%)

Total Based on Search Results:	202,130,652	4,158,398	53,313
Industry	% of Anywhere Total	% of Australia Total	% of Western Australia Total
Accounting	2.4151567077	3.1159355117	1.5793521280
Airlines/Aviation	0.6641224311	0.7149628294	0.4839345000
Alternative Dispute Resolution	0.0590929673	0.0771931883	0.0656500291
Alternative Medicine	0.2090949571	0.2188823677	0.2475943954
Animation	0.2237003619	0.1341141468	0.0769043198
Apparel & Fashion	0.6895465810	0.5353263444	0.2607244012
Architecture & Planning	0.9062173312	0.9067915096	0.4464201977
Arts and Crafts	0.7846484362	0.8743270846	1.2773619943
Automotive	1.7610006027	1.2942965055	1.2023333896
Aviation & Aerospace	0.4783831598	0.2783283370	0.1931986570
Banking	2.0663852606	1.7137849720	0.9003432559
Biotechnology	0.4475699213	0.2429541376	0.0769043198
Broadcast Media	0.4905629058	0.4532514685	0.2607244012
Building Materials	0.4987764053	0.7341048163	0.6752574419
Business Supplies and Equipment	0.4101599593	0.2709456863	0.2738544070
Capital Markets	0.1489393108	0.0910687241	0.0393900174
Chemicals	0.7392624450	0.3774049526	0.4933130756
Civic & Social Organization	0.3282772768	0.1768709970	0.2232100989
Civil Engineering	0.9654181494	1.1466675388	1.1610676570
Commercial Real Estate	0.1744391543	0.1559735263	0.0656500291
Computer & Network Security	0.3285558095	0.1774962377	0.0450171628
Computer Games	0.1687566911	0.1316372315	0.0506443081
Computer Hardware	0.4570004553	0.1913958212	0.0825314651
Computer Networking	0.4978992498	0.2739035561	0.1012886163
Computer Software	2.3560795717	1.3051420283	0.2213343837
Construction	3.1233704228	4.3874347766	7.1033331458
Consumer Electronics	0.3205733488	0.1772317128	0.0656500291
Consumer Goods	0.8399309967	0.6673964349	0.3207472849
Consumer Services	0.8817796719	0.7118847210	0.6752574419
Cosmetics	0.4295395040	0.2966527014	0.2363401047
Dairy	0.0819643129	0.1089361817	0.1200457674
Defense & Space	0.3933901128	0.4050357854	0.1275486279
Design	1.0735833376	1.1984903802	0.5308273779
Education Management	2.9211853529	3.4460626424	4.6836606456
E-Learning	0.2510974931	0.2446134305	0.1931986570
Electrical/Electronic Manufacturing	1.2555517804	0.9592395918	0.7540374768
Entertainment	0.8093250498	0.8616058396	0.4032787500
Environmental Services	0.6192474954	0.9777322902	1.5493406861
Events Services	0.4033534706	0.5284486959	0.2738544070
Executive Office	0.2529428342	0.2056801682	0.1763172209
Facilities Services	0.7025802301	0.4290835076	0.4482959128
Farming	0.5352711176	0.6119664352	3.1249413839
Financial Services	2.5099943773	3.4997131107	0.8965918256
Fine Art	0.3644523939	0.2074596996	0.1631872151
Fishery	0.0641777972	0.0657224248	0.2550972558
Food & Beverages	1.3062932187	0.9735960820	0.7727946280
Food Production	0.6611594960	0.6270443570	0.6996417384
Fund-Raising	0.0828864887	0.0777222382	0.0300114419
Furniture	0.3011853937	0.1866824676	0.1388029186
Gambling & Casinos	0.1108396959	0.1599654482	0.0393900174
Glass, Ceramics & Concrete	0.0790553033	0.0624038392	0.0581471686
Government Administration	2.0024226707	2.2749866655	2.8660926978
Government Relations	0.2606101523	0.3187766058	0.3713915930
Graphic Design	0.5176008634	0.4363940152	0.2082043779
Health, Wellness and Fitness	1.7901604552	2.8246214047	2.7122840583
Higher Education	1.9574022845	1.9482983591	0.8178117907
Hospital & Health Care	3.2986565541	3.2293205220	3.2187271397
Hospitality	1.2158734837	2.2060658936	3.1043085176
Human Resources	1.1941241846	1.3587203534	1.1160504943
Import and Export	0.4071129202	0.2797952481	0.0900343256
Individual & Family Services	0.4677187703	0.4515200325	0.5252002326
Industrial Automation	0.3643292062	0.1732397909	0.0975371861
Information Services	0.3055489080	0.3057908358	0.1575600698
Information Technology and Services	4.8841667022	5.9974538272	1.1854519536
Insurance	1.4537122257	0.8950802689	0.2869844128
International Affairs	0.2137790561	0.1068440298	0.0281357267
International Trade and Development	0.3244297654	0.1787707670	0.0975371861
Internet	0.9095176718	0.6145876369	0.2588486861
Investment Banking	0.2141713766	0.1555166196	0.0093785756
Investment Management	0.3074100805	0.3317623758	0.1388029186
Judiciary	0.1974836553	0.0336668111	0.0318871570
Law Enforcement	0.3183366766	0.2194595130	0.3169958547
Law Practice	1.1228015037	1.1448158642	0.2194586686
Legal Services	0.6884972597	0.6629235585	0.2888601279
Legislative Office	0.0363205676	0.0163284034	0.0112542907
Leisure, Travel & Tourism	0.6032870265	0.6871636625	0.7896760640
Libraries	0.1473274820	0.1117978606	0.0919100407
Logistics and Supply Chain	0.7685256959	0.7172954585	0.6958903082
Luxury Goods & Jewelry	0.1590857185	0.0928242078	0.0900343256
Machinery	0.5471406682	0.3660303800	0.6771331570
Management Consulting	1.1226382429	1.3096630000	0.5739688256
Maritime	0.2647416385	0.3043239247	0.9678690001
Marketing and Advertising	2.1615108628	2.3353224006	0.7596646221
Market Research	0.1871635975	0.1600616391	0.0168814360
Mechanical or Industrial Engineering	1.2995460975	1.0954218427	1.1348076454
Media Production	0.4657893252	0.5667086219	0.3413801512
Medical Devices	0.5720127000	0.3317383281	0.0468928779
Medical Practice	1.3025926419	0.9368030670	0.8684560989
Mental Health Care	0.5179417321	0.4241777723	0.4276630465
Military	0.4614510421	0.1090804680	0.0412657326
Mining & Metals	0.6005066466	2.8524205716	17.1365333033
Motion Pictures and Film	0.2205241984	0.1854560338	0.0468928779
Museums and Institutions	0.1024827249	0.0889284768	0.0675257442
Music	0.7226113336	0.6553966215	0.4145330407
Nanotechnology	0.0560988642	0.0334744293	0.0243842965
Newspapers	0.2151920036	0.1646307063	0.1594357849
Nonprofit Organization Management	0.9330776809	1.0555266716	1.0935419129
Oil & Energy	1.7168558878	1.7966293751	4.1246975409
Online Media	0.2225555578	0.2653906625	0.0656500291
Outsourcing/Offshoring	0.2552250215	0.1049442598	0.1106671919
Package/Freight Delivery	0.0974582519	0.0459071017	0.0468928779
Packaging and Containers	0.1851213541	0.1541939949	0.0187571512
Paper & Forest Products	0.1424731960	0.0684157697	0.1144186221
Performing Arts	0.2300665413	0.2346576735	0.1125429070
Pharmaceuticals	1.0997386977	0.6145876369	0.2382158198
Philanthropy	0.0922007613	0.0741631753	0.0675257442
Photography	0.4374032297	0.4915113945	0.5064430814
Plastics	0.1994660365	0.1002790017	0.0525200233
Political Organization	0.0885249210	0.0626202687	0.0937857558
Primary/Secondary Education	1.2142977701	0.7007025302	0.7896760640
Printing	0.3712663035	0.3697096815	0.1256729128
Professional Training & Coaching	0.5384512390	0.5894577671	0.4989402210
Program Development	0.1934377573	0.1024673444	0.0994129012
Public Policy	0.1526408771	0.1775924286	0.0825314651
Public Relations and Communications	0.5569303759	0.5800791555	0.2738544070
Public Safety	0.2101714885	0.2119085282	0.3357530058
Publishing	0.3701130890	0.3358023931	0.1219214826
Railroad Manufacture	0.0430305840	0.0576183424	0.0975371861
Ranching	0.0891754903	0.0321518046	0.0975371861
Real Estate	1.8138634412	1.7721487938	1.6712621687
Recreational Facilities and Services	0.1314229175	0.1224029061	0.1856957965
Religious Institutions	0.3655412936	0.3071615560	0.3620130175
Renewables & Environment	0.3311689708	0.2566372916	0.2926115582
Research	1.1174999821	0.9530833749	0.3713915930
Restaurants	0.5694049807	0.2222971442	0.2063286628
Retail	2.3315469244	2.8561720162	2.8717198432
Security & Investigations	0.4308792315	0.4033283971	0.4089058954
Semiconductors	0.2437369074	0.0234946246	0.0112542907
Shipbuilding	0.0869091344	0.0366968241	0.0262600116
Sporting Goods	0.1368149745	0.1002068585	0.0581471686
Sports	0.6168475625	0.7400205560	0.4614259186
Staffing and Recruitment	0.4327166569	0.5387892164	0.3151201396
Supermarkets	0.1421194644	0.0734176959	0.1106671919
Telecommunications	2.0104783514	1.6959656098	0.5308273779
Textiles	0.3803064960	0.2370383980	0.2007015175
Think Tanks	0.0981246526	0.1210321860	0.1144186221
Tobacco	0.0531304871	0.0347249109	0.0206328663
Translation and Localization	0.2014983853	0.0852251276	0.0844071802
Transportation/Trucking/Railroad	0.9800849007	1.1883662891	1.6900193199
Utilities	0.6660993702	0.7687094886	0.9828747210
Venture Capital & Private Equity	0.0894683702	0.0553578566	0.0131300058
Veterinary	0.1831691514	0.1792517215	0.2794815523
Warehousing	0.1977616933	0.1532561337	0.0731528895
Wholesale	0.5752932514	0.6034294938	0.3113687093
Wine and Spirits	0.1672195665	0.2832100246	0.8815861047
Wireless	0.1213606138	0.0398951712	0.0262600116
Writing and Editing	0.4917161203	0.5583400146	0.3939001744

Filed under LinkedIn · Tagged with Business Networking, Professional Networking

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Visualising The Ratios of LinkedIn Profiles By Industry For Locations: Anywhere, Australia, Western Australia (April 2014) [Infographic] | ellipticalpointofview says:

April 30, 2014 at 7:20 am

[…] that I’ve recorded the numbers and percentages of LinkedIn profiles retrieved for each of the 147 industries for April 2014: anywhere, in Australia and in Western Australia; it’s time to update the infographic […]

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