How to: What I used to make the etsy infographic

I thought I would post on the resources and tutorials that helped me achieve the effects I used in my first infographic on etsy (which was also my first infographic ever!) Obviously what I brought to the infographic was passion, research, a whole weekend (barring time outs for dinners and to see the latest Harry … Continue reading

Etsy: infographic

I’ve gone through available compete data and etsy weather reports to summarise some of the key points you need to know about etsy. I have also collated stats on competitors identified by etsybitch so you can get a feel for the landscape for these types of ecommerce options. There are anomalies – there is no … Continue reading

Inspire: Photographs by Richard Powers

I am an absolute sucker for interior and architecture photography. I am sure that within those two broad terms there are an infintessimal amount of different genres and fusions and types and techniques, but I am a consumer, not a creator. And in terms of type of exterior photographs thatย  I love to consume, the … Continue reading

Fashion: Get to my point

Fashion: Get to my point

I am beginning to think that websites of emerging fashion designers sites suffer from a confluence of 3 delusions/fallacies: That their website is their atelier and the front door and entrance to that virtual atelier is at a different location to where everyone else thinks it is That people are going to visit their website … Continue reading

Staking your claim(s)

Staking your claims

I am very torn about this post. One the one hand, even if from the outside an online presence (in any format) seems like the shiniest and most beautiful jewellery box you have ever see, I want you to understand that anything can be a pandora’s box of timesuck and effort and there are elements … Continue reading

Worried about being behind the 8-ball? You are in good company

Behind the 8ball? Don't worry you're not alone

On the plus side, if you are worrying about losing out on staking your claim to your perfect online brand territory/territories, you are in some good company. It isn’t always the little people (SMB’s) who are behind the 8-ball. Consider the cases of John Galliano, Balenciaga and a couple of their closest friends/competitors… It can … Continue reading

Facebook: But suck which and see?

I’ve been asked by Ausdance WA to give some tips on Facebook for their members. Ausdance WA is a not-for-profit membership organisation providing support and advocacy for all forms of dance, so I will be using examples specific to the WA dance industry and to some core activities within the industry. My answers will be … Continue reading

Basics: Avoidance is better than cure

Pack a Parachute

Assuming you agree that it is important for your business to: maintain your existing customer base test the waters and iron out any teething problems along the way with minimal risk to yourself reduce the level of risk you expose your business to until you are at a point when you have the resources to … Continue reading