Getting found using social media to build your research profile [Presentation]
Presentation title: Getting found using social media to build your research profile Presentation summary: Have you thought about your online profile? There are so many options that will help you to get found and network with others (e.g. LinkedIn, Academia.edu, ResearchGate and more). But where do you start? Do you know what option(s) will be … Continue reading
Social Media, Research Ethics and Your Research [Presentation]
Presentation title: Social media, research ethics and your research Presentation summary: Social media platforms (like Facebook, LinkedIn and Twitter) represent incredible potential for researchers to conduct research and recruit survey participants. However the old rules still apply, along with some new rules too. This presentation looks at current and emerging issues in conducting research on … Continue reading
Tip: When Using URLs in YouTube Descriptions…
It’s a simple little thing: always remember: when using a URL (e.g. http://www.ellipticalpointofview.com), make sure you put the http:// in front of it. Adding the http:// means the URL will be an actual link, instead of a dead piece of text e.g.: Top URL = dead text. Bottom URL = what we want to see. … Continue reading
Changes to Australian Privacy Laws in the post, how they affect social and online marketing
I had the privilege of attending ADMA’s WA Marketing Conference last week where their CEO Jodie Sangster discussed proposed changes to Australia’s Privacy Laws that are in train and how they will affect any business: using their own website, data lists or third party sites (e.g. social sites like Facebook and LinkedIn) to collect data … Continue reading
Optimising Your Youtube Video Descriptions: Everything important should be in the first 65-70 characters
This post follows on from Using SEO and SEM Basics to Optimise Your Youtube Videos and Optimising Your Youtube Video Titles: Everything important should be in the first 29-46 characters. In this post, I will be looking at how much of the content in the description field of your YouTube video is displayed in search engines (again … Continue reading
Optimising Your Youtube Video Titles: Everything important should be in the first 29-46 characters
This post follows on from my post about Using SEO and SEM Basics to Optimise Your Youtube Videos where I looked at combining Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles to optimise your videos for display on YouTube. In this post, I will be looking at how video results are displayed in search … Continue reading
Fashion online: Some things change, some stay the same
This post picks up the thread I started when I posted on what I considered Crimes Against Flashion. In that post, I looked at the websites of Chanel (no change), Balenciaga (change!), Lanvin (minor change) and John Galliano (change!). Although I didn’t cover their site in my original post, what reminded me to revisit this … Continue reading
Using SEO and SEM Basics to Optimise Your Youtube Videos
So you want to upload your videos to Youtube…but it doesn’t stop there: you want people to find them and to watch them too. This means optimising your videos so they can be easily found by people on YouTube – whether they search for it or see a thumbnail of your upload in the Suggestions … Continue reading
Staking your claim(s)
I am very torn about this post. One the one hand, even if from the outside an online presence (in any format) seems like the shiniest and most beautiful jewellery box you have ever see, I want you to understand that anything can be a pandora’s box of timesuck and effort and there are elements … Continue reading
Worried about being behind the 8-ball? You are in good company
On the plus side, if you are worrying about losing out on staking your claim to your perfect online brand territory/territories, you are in some good company. It isn’t always the little people (SMB’s) who are behind the 8-ball. Consider the cases of John Galliano, Balenciaga and a couple of their closest friends/competitors… It can … Continue reading
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