Social Media Strategy, Policy and Tools – CCC Forum

Today I attended the WA Corruptional and Crime Commission’s Practicioner forum on social media: Social Media Strategy, Policy and Tools. I work in an Online Marketing Team for a large public education organisation and have a specific marketing focus, so it was nice to hear from other large public organisations who are grappling with the … Continue reading

Facebook: But suck which and see?

I’ve been asked by Ausdance WA to give some tips on Facebook for their members. Ausdance WA is a not-for-profit membership organisation providing support and advocacy for all forms of dance, so I will be using examples specific to the WA dance industry and to some core activities within the industry. My answers will be … Continue reading

Basics: Avoidance is better than cure

Pack a Parachute

Assuming you agree that it is important for your business to: maintain your existing customer base test the waters and iron out any teething problems along the way with minimal risk to yourself reduce the level of risk you expose your business to until you are at a point when you have the resources to … Continue reading

Basics: There is more than one way to peel an orange

There's more than one way to peel an orange

ยฉ Nicole Paton | Dreamstime Stock Photos As a wet behind the ears creative SMB and online babe in the woods, I would suggest there is one more thing you probably need to have internalised before you start on the path of your great big online adventure. In addition to: understanding the importance in knowing … Continue reading