Social Media Strategy, Policy and Tools – CCC Forum

Today I attended the WA Corruptional and Crime Commission’s Practicioner forum on social media: Social Media Strategy, Policy and Tools. I work in an Online Marketing Team for a large public education organisation and have a specific marketing focus, so it was nice to hear from other large public organisations who are grappling with the … Continue reading

Basics: Avoidance is better than cure

Pack a Parachute

Assuming you agree that it is important for your business to: maintain your existing customer base test the waters and iron out any teething problems along the way with minimal risk to yourself reduce the level of risk you expose your business to until you are at a point when you have the resources to … Continue reading

Basics: There is more than one way to peel an orange

There's more than one way to peel an orange

ยฉ Nicole Paton | Dreamstime Stock Photos As a wet behind the ears creative SMB and online babe in the woods, I would suggest there is one more thing you probably need to have internalised before you start on the path of your great big online adventure. In addition to: understanding the importance in knowing … Continue reading

Basics: This is not a website

One of the worst phrases you can ever utter as a SMB who doesn’t have an online presence, but who wants one is: I need a website… Unless you have undertaken some analysis of your: core business activities core customer requirements from you, yourย  base requirements for an online presence, and your planned future actions … Continue reading

Crimes against flashion

Silhouette of model on runnway with loading... written on her

Today I am going to start talking about a subject dear to my heart and my credit card, fashion. It is such a unique set of industries that intertwine in a symbotic relationship – some purely creative, so overwhelmingly commercial. And the online presence of the many areas of businesses which make up that spectrum … Continue reading

Basics: Anyone can do it does not mean everyone should do it

Ability to use an axe does not equal the ability to create fine furniture

Yes, anyone can create a basic website, set up a facebook page, create an app or set up a twitter account for you. Anyone: you, an employee, a contractor, a teenager you know or an agency/service provider. Anyone. Anyone…means even the village idiot But that doesn’t mean what they are doing is actually going to … Continue reading