How to tell if you’re doing well: Twitter

The thing with social media is that anyone can reserve real-estate for their brand or business on social platforms, but it actually takes workload and strategy to do effectively and to do well. When you pour a significant amount of time into properly resourcing channels, you do need to know that your efforts are provided … Continue reading

Unpacking the following: The divide between Aspirational and Purchase Oriented consumers of luxury brands

Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the second of the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today … Continue reading

Changes to Australian Privacy Laws in the post, how they affect social and online marketing

I had the privilege of attending ADMA’s WA Marketing Conference last week where their CEO Jodie Sangster discussed proposed changes to Australia’s Privacy Laws that are in train and how they will affect any business: using their own website, data lists or third party sites (e.g. social sites like Facebook and LinkedIn) to collect data … Continue reading

Don’t mess with the classics: a different purchase ecosystem for luxury brands?

Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the more “abstract” queries from my first response to the  Altagamma and McKinsey & Co study. Today I am looking at … Continue reading