Tips on studying for the Google Adwords Advertising Fundamentals Exam

I just sat my first Google Adwords Certification Exam (Advertising Fundamentals), so thought I would share my study method. I scored 97%, pretty pleased with that! You need 85% to pass this exam so it is quite demanding. Preparation: Google Resources: Updated 23/02/2013: Extensive review of the Google Learning Centre study notes and questions (I … Continue reading

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Optimising Your Youtube Video Descriptions: Everything important should be in the first 65-70 characters

This post follows on from Using SEO and SEM Basics to Optimise Your Youtube Videos and Optimising Your Youtube Video Titles: Everything important should be in the first 29-46 characters. In this post, I will be looking at how much of the content in the description field of your YouTube video is displayed in search engines (again … Continue reading

Optimising Your Youtube Video Titles: Everything important should be in the first 29-46 characters

This post follows on from my post about Using SEO and SEM Basics to Optimise Your Youtube Videos where I looked at combining Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles to optimise your videos for display on YouTube. In this post, I will be looking at how video results are displayed in search … Continue reading

Using SEO and SEM Basics to Optimise Your Youtube Videos

Using SEO and SEM Basics to Optimise Your Youtube Videos

So you want to upload your videos to Youtube…but it doesn’t stop there: you want people to find them and to watch them too. This means optimising your videos so they can be easily found by people on YouTube – whether they search for it or see a thumbnail of your upload in the Suggestions … Continue reading