Don’t mess with the classics: a different purchase ecosystem for luxury brands?

Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the more “abstract” queries from my first response to the  Altagamma and McKinsey & Co study. Today I am looking at … Continue reading

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Basics: This is not a website

One of the worst phrases you can ever utter as a SMB who doesn’t have an online presence, but who wants one is: I need a website… Unless you have undertaken some analysis of your: core business activities core customer requirements from you, your  base requirements for an online presence, and your planned future actions … Continue reading