Basics: Avoidance is better than cure
Assuming you agree that it is important for your business to: maintain your existing customer base test the waters and iron out any teething problems along the way with minimal risk to yourself reduce the level of risk you expose your business to until you are at a point when you have the resources to … Continue reading
Basics: There is more than one way to peel an orange
© Nicole Paton | Dreamstime Stock Photos As a wet behind the ears creative SMB and online babe in the woods, I would suggest there is one more thing you probably need to have internalised before you start on the path of your great big online adventure. In addition to: understanding the importance in knowing … Continue reading
Basics: The tells
There are tiny little tells that give away what you are looking at when you view a website, much like there are signs on a poker player’s face indicating the hand they are playing. These tells can be very important in terms of you being able to communicate what it is you want/need from your … Continue reading
Basics: This is not a website
One of the worst phrases you can ever utter as a SMB who doesn’t have an online presence, but who wants one is: I need a website… Unless you have undertaken some analysis of your: core business activities core customer requirements from you, your base requirements for an online presence, and your planned future actions … Continue reading
Basics: Know thyself and know thine targets
No business has ever: discovered themselves (as in the finding themselves sense, not the ‘gosh darn someone has already bought the domain (aka web address / URL) or staked a claim to the online real-estate I was hoping for’ or the ‘oh wow, someone has written something good/bad about me’ senses), or identified their core … Continue reading
Basics: Anyone can do it does not mean everyone should do it
Yes, anyone can create a basic website, set up a facebook page, create an app or set up a twitter account for you. Anyone: you, an employee, a contractor, a teenager you know or an agency/service provider. Anyone. Anyone…means even the village idiot But that doesn’t mean what they are doing is actually going to … Continue reading
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