How to tell if you’re doing well: Twitter
The thing with social media is that anyone can reserve real-estate for their brand or business on social platforms, but it actually takes workload and strategy to do effectively and to do well. When you pour a significant amount of time into properly resourcing channels, you do need to know that your efforts are provided … Continue reading
Unpacking the following: The divide between Aspirational and Purchase Oriented consumers of luxury brands
Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the second of the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today … Continue reading
Changes to Australian Privacy Laws in the post, how they affect social and online marketing
I had the privilege of attending ADMA’s WA Marketing Conference last week where their CEO Jodie Sangster discussed proposed changes to Australia’s Privacy Laws that are in train and how they will affect any business: using their own website, data lists or third party sites (e.g. social sites like Facebook and LinkedIn) to collect data … Continue reading
Don’t mess with the classics: a different purchase ecosystem for luxury brands?
Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today I am looking at … Continue reading
Fashion: Online is the New Black
The Financial Times summarised an Altagamma and McKinsey study on the digital luxury experience in their article Internet channel: Digital use may have boosted sales by surprising amounts. The Altagamma and McKinsey study was a comprehensive scan looking at over 300 luxury brands, including those in the stables of LVMH, PPR and Richemont; as well … Continue reading
Optimising Your Youtube Video Descriptions: Everything important should be in the first 65-70 characters
This post follows on from Using SEO and SEM Basics to Optimise Your Youtube Videos and Optimising Your Youtube Video Titles: Everything important should be in the first 29-46 characters. In this post, I will be looking at how much of the content in the description field of your YouTube video is displayed in search engines (again … Continue reading
Optimising Your Youtube Video Titles: Everything important should be in the first 29-46 characters
This post follows on from my post about Using SEO and SEM Basics to Optimise Your Youtube Videos where I looked at combining Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles to optimise your videos for display on YouTube. In this post, I will be looking at how video results are displayed in search … Continue reading
Fashion online: Some things change, some stay the same
This post picks up the thread I started when I posted on what I considered Crimes Against Flashion. In that post, I looked at the websites of Chanel (no change), Balenciaga (change!), Lanvin (minor change) and John Galliano (change!). Although I didn’t cover their site in my original post, what reminded me to revisit this … Continue reading
Using SEO and SEM Basics to Optimise Your Youtube Videos
So you want to upload your videos to Youtube…but it doesn’t stop there: you want people to find them and to watch them too. This means optimising your videos so they can be easily found by people on YouTube – whether they search for it or see a thumbnail of your upload in the Suggestions … Continue reading
Facebook Pages: How to benchmark if you are doing well, what to measure and why
Benchmarking what you do on your Facebook channel will give you a general measure of success for what you are doing and identify any opportunities for improvement. It is a good way to to identify activities you can use to progress towards building an engaged Likebase (Likebase being the total amount of people who Like … Continue reading
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