Optimising Your Youtube Video Descriptions: Everything important should be in the first 65-70 characters

This post follows on from Using SEO and SEM Basics to Optimise Your Youtube Videos and Optimising Your Youtube Video Titles: Everything important should be in the first 29-46 characters. In this post, I will be looking at how much of the content in the description field of your YouTube video is displayed in search engines (again … Continue reading

Optimising Your Youtube Video Titles: Everything important should be in the first 29-46 characters

This post follows on from my post about Using SEO and SEM Basics to Optimise Your Youtube Videos where I looked at combining Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles to optimise your videos for display on YouTube. In this post, I will be looking at how video results are displayed in search … Continue reading

Fashion online: Some things change, some stay the same

Fashion online: things change, things stay the same

This post picks up the thread I started when I posted on what I considered Crimes Against Flashion. In that post, I looked at the websites of Chanel (no change), Balenciaga (change!), Lanvin (minor change) and John Galliano (change!). Although I didn’t cover their site in my original post, what reminded me to revisit this … Continue reading

Using SEO and SEM Basics to Optimise Your Youtube Videos

Using SEO and SEM Basics to Optimise Your Youtube Videos

So you want to upload your videos to Youtube…but it doesn’t stop there: you want people to find them and to watch them too. This means optimising your videos so they can be easily found by people on YouTube – whether they search for it or see a thumbnail of your upload in the Suggestions … Continue reading

Facebook Pages: How to benchmark if you are doing well, what to measure and why

Facebook pages: How to benchmark if you are doing well, what to measure and why

Benchmarking what you do on your Facebook channel will give you a general measure of success for what you are doing and identify any opportunities for improvement. It is a good way to to identify activities you can use to progress towards building an engaged Likebase (Likebase being the total amount of people who Like … Continue reading

Etsy: infographic

I’ve gone through available compete data and etsy weather reports to summarise some of the key points you need to know about etsy. I have also collated stats on competitors identified by etsybitch so you can get a feel for the landscape for these types of ecommerce options. There are anomalies – there is no … Continue reading

Fashion: Get to my point

Fashion: Get to my point

I am beginning to think that websites of emerging fashion designers sites suffer from a confluence of 3 delusions/fallacies: That their website is their atelier and the front door and entrance to that virtual atelier is at a different location to where everyone else thinks it is That people are going to visit their website … Continue reading

Staking your claim(s)

Staking your claims

I am very torn about this post. One the one hand, even if from the outside an online presence (in any format) seems like the shiniest and most beautiful jewellery box you have ever see, I want you to understand that anything can be a pandora’s box of timesuck and effort and there are elements … Continue reading

Worried about being behind the 8-ball? You are in good company

Behind the 8ball? Don't worry you're not alone

On the plus side, if you are worrying about losing out on staking your claim to your perfect online brand territory/territories, you are in some good company. It isn’t always the little people (SMB’s) who are behind the 8-ball. Consider the cases of John Galliano, Balenciaga and a couple of their closest friends/competitors… It can … Continue reading

Facebook: But suck which and see?

I’ve been asked by Ausdance WA to give some tips on Facebook for their members. Ausdance WA is a not-for-profit membership organisation providing support and advocacy for all forms of dance, so I will be using examples specific to the WA dance industry and to some core activities within the industry. My answers will be … Continue reading