Quick Overview: What industries are on LinkedIn? [August 2013]
I’ve been getting a bit curious about the industries on LinkedIn and the ratio of people within those industries. There is no easy way to get a summary of this information and LinkedIn’s own Advanced Search feature returns idiosycratic results, as I’ll explain below. What we do know: 2 new members join LinkedIn every second … Continue reading
Quick Overview of Professional Profile and People-In-Business Focused Networking Sites
If you are an Australian professional and looking to connect with other professionals, either nationally or internationally, it looks like LinkedIn is your best bet so far. LinkedIn: Global: 200,000,000 as at last LinkedIn announcement 9 January 2013, as at today’s date (26 August 2013) LinkedIn’s About Us page states “Welcome to LinkedIn, the world’s … Continue reading
Tip: When sharing URLs on Facebook
© David Coleman | Dreamstime Stock Photos Like LinkedIn, when you include a URL within a status update on Facebook, there are pre-populated fields that appear below your status update. So your status update can include the content you write in your update, plus content that is reflective of (and dependent on) the URL you … Continue reading
Tip: When Including URLs In LinkedIn Status Updates
© Ryan Pike | Dreamstime Stock Photos When you include a URL within a status update on LinkedIn, there are pre-populated fields that appear below your status update. So your status update can include the content you write in your update, plus content that is reflective of (and dependent on) the URL you are sharing. … Continue reading
Tip: When Using URLs in YouTube Descriptions…
It’s a simple little thing: always remember: when using a URL (e.g. http://www.ellipticalpointofview.com), make sure you put the http:// in front of it. Adding the http:// means the URL will be an actual link, instead of a dead piece of text e.g.: Top URL = dead text. Bottom URL = what we want to see. … Continue reading
Facebook Global Pages: One ring to bring them all?
This is the second in a series of posts about Facebook’s Global Pages for Brands: Post #1 Facebook Global Pages: One ring to rule them all: gives an overview of the features global brand pages offer both businesses and users, as well as the benefit to some global brands in terms of diversifying risk/impeding access to … Continue reading
Facebook Global Pages: One ring to rule them all
This is the first in a series of posts about Facebook’s Global Pages for Brands features. Post #2 Facebook Global Pages: One ring to bring them all: looks at key influencers in the decision to pursue (or not pursue) the umbrella approach offered by Facebook’s global pages feature (if you are eligible). It also looks at alternative … Continue reading
Social Media Strategy, Policy and Tools – CCC Forum
Today I attended the WA Corruptional and Crime Commission’s Practicioner forum on social media: Social Media Strategy, Policy and Tools. I work in an Online Marketing Team for a large public education organisation and have a specific marketing focus, so it was nice to hear from other large public organisations who are grappling with the … Continue reading
How to tell if you’re doing well: Twitter
The thing with social media is that anyone can reserve real-estate for their brand or business on social platforms, but it actually takes workload and strategy to do effectively and to do well. When you pour a significant amount of time into properly resourcing channels, you do need to know that your efforts are provided … Continue reading
Unpacking the following: The divide between Aspirational and Purchase Oriented consumers of luxury brands
Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time to consider the second of the more “abstract” queries from my first response to the Altagamma and McKinsey & Co study. Today … Continue reading
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